According to the CDC, the rate of autism among 8 year olds increased 30% between 2008 and 2010 to about 1 in 68 kids. That’s a startling statistic, and it leads to more questions than answers. But first let’s look at the figure (more…)
Patients in intensive care units managed by intensivists do better and leave sooner compared with ICUs that aren’t managed by specialists. However, community hospitals in both rural and urban settings may not have critical care specialists available 24/7, resulting in longer stays and, in some (more…)
We have written extensively about the evolving role of the pharmaceutical sales representative. Fewer reps and less access have challenged today’s marketers to determine other effective ways to reach their target prescribers.
The industry is abuzz with digital non-personal strategies – from HCP (more…)
In what may be the most disturbing health information you’ve received in an indeterminate amount of time, the five second rule has been debunked!
Warning: This video contains information that may upset sensitive viewers, including controversial opinions about bologna.
South by Southwest, or SXSW, is an incredible experience of learning, networking, learning, networking, and later, some adult beverages with industry leaders and some of the greatest critical thinkers of our generation. With such a broad range of disciplines and sessions to attend at SXSW, (more…)
One of the so-called accepted facts about search is that Pharma is usually a step or two behind other industries. For social, it’s about three or four steps back. I am not here to discuss why this is the case; (more…)
Our research partner, Waggle Dance Marketing Research, LLC recently released a study with an interesting conclusion about how American consumers view their health and well-being: “Americans are more positive about their mental and emotional attitude than they are about their diet and (more…)
Stop me if you’ve heard this before: Mary is 35, married, with two children and a dog. A college-educated finance professional, she makes the majority of purchasing decisions for her family. Mary is health conscious and serves as the primary caregiver for her household.