Several recent reports have noted that healthcare information technology is heating up as an area of investment opportunity.
Regardless of one’s opinions — politically and/or socially — about the Patient Protection and Affordable Care Act (PPACA, also known as “Obamacare” or just “the ACA”), it is always wise to make sure one has one’s facts straight when expressing those opinions, so … here (more…)
I’m going to tell you the trick right now! The trick is, just make sure that 1% of people who encounter your content via social media share it! It’s just that simple! 1% is not that (more…)
I was going to start a discussion of the ACA at this point to see whether it offers a solution to rising costs. But before I jump into the very deep end of that topic, I figured it may make sense to (more…)
First of all, I’m mad as heck that other healthcare marketers are catching on to LinkedIn advertising. It’s easy, effective, and WAS inexpensive. But much like a hipster’s dissatisfaction over others discovering cool things that they already knew (more…)
Ezekiel (“Zeke”) Emmanuel, professor of medical ethics and health policy at the University of Pennsylvania, health care policy wonk, and well-known advocate for the Affordable Care Act, has caused a furore with a recent article in The Atlantic magazine entitled “ (more…)
“Brand journalism” is a new-ish term that is floating around in the PR industry … although there really isn’t anything particularly new about the idea at all.
The concept behind “brand journalism” is the development of content about your brand that “feels like” and “smells like” (more…)
The Gordon and Betty Moore Foundation in conjunction with the American Institutes for Research, has just published a new “Roadmap for Patient and Family Engagement in Healthcare Practice and Research.” A statement about the thinking behind and key recommendations in this (more…)
Remember the very first iPod that came out way back in 2001? Of course not, nobody does! It was tied to Mac hardware, which had a market penetration of naught outside of design professionals. It was also tied (more…)